Positive Lifestyles Rewards

Positively different Life Insurance that rewards you for being heathy. Protect your loved ones if the worst were to happen or you get ill.


Vitality Rewards

If you opt for any of the below protection products you could be eligible for the Vitality Health/Rewards programme. Why not get something back for your premium every month? The Vitality programme is a unique behavioural incentives programme designed to make you healthier. In doing so, you can access a range of discounts and rewards. Your premiums could also reduce year on year if you engage in our wellness programme.

Life Cover

Vitality Life Cover pays a cash lump sum to your family, or to someone else you’ve nominated, if you die while you’re covered. We’ll also pay a cash lump sum if you’re diagnosed with a terminal illness.

Life Cover PDF

Serious Illness Cover

Vitality Serious Illness Cover pays you a cash lump sum if you’re diagnosed with a condition we cover. We cover more conditions than typical critical illness plans, assuring you payment when you need it.

Serious Illness Cover PDF

Serious Illness Cover – Conditions Covered

Mortgage Serious Illness Cover PDF

Serious Illness Cover – Protector

Income Protection

Vitality Income Protection Cover pays you a monthly income if you become ill, injured or disabled and can’t work.

Income Protection PDF

Family Income Benefit

Vitality Family Income Benefit gives your family a regular monthly income to cover their living costs If something happens to you.

Family Income Benefit PDF

Private Medical Insurance

Vitality Private Medical Insurance (PMI) gives you fast access to high quality private medical facilities and medical treatments, at a time and place that suits you. It also plays an equally important role in helping fund the cost of early diagnosis and treatment of acute conditions.

Private Medical Insurance PDF

  • Enjoying being rewarded for keeping active.

    You made it such a simple and straightforward process, with great personal service. Without your input, applying for cover would I’m sure still be on my 'to do’ list, and now I have the confidence that I am covered in the event of a serious illness, I have my free Apple Watch on order and am enjoying being rewarded for keeping active. Perfect. Thank you Ange!

    Annabel H.
  • First class service

    First class service from Angela in helping me navigate the world of PMI and Life Assurance. Angela always keeps check on my progress and keen to ensure I am maximising the benefits. Vitality was perfect for me and really motivates me to lead a healthy, active lifestyle. Thoroughly recommend businesses and individuals to speak with Angela about their policies.

    Phil H.
  • Angela has been approachable

    Approached Angela for a quote for Insurances following some positive recommendations from a few business associates and colleagues in Cheshire. From initial meeting and discussion, to quotes provided which were competitive, through to answering queries that I had, Angela has been approachable, very easy to communicate with, professional and friendly. Highly recommend Angela, her team and Insurance services on offer through Positive Lifestyle Rewards Ltd.

    Zoe S.


Secure your employee’s healthcare with Vitality’s Business healthcare that is tailor made for SMEs and is designed to improve employee health, engagement and performance.

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