Shopping for Personal Protection Insurance can be a daunting but vital task. Vitality is an award-winning brand with 5* Defaqto rating, which means that they provide an ‘excellent product with a comprehensive range of features and benefits’.


When you compare Vitality’s, Protection Cover products and additional Rewards Benefits with other leading brands, you can clearly see why many people are choosing Vitality as their preferred insurance provider. Here are the awards to prove it.

Whilst insuring ourselves against an undesirable event such as sickness or even death may not be a pleasant thing to think and talk about, the benefit of being able to set financial issues aside at emotionally difficult times cannot be overlooked.


The team here at Positive Lifestyle Rewards work very closely with Vitality and we will connect you with one of our qualified insurance adviser’s so that you can have a relaxed and informative chat, ensuring that your individual and family requirements are covered before we provide you with any quotations. There is no obligation to take out a policy with us, we would just like to ensure that you receive 1st class advice so that you can make an informed decision on an insurance provider that will offer you what you need.

Vitality Life Cover

Vitality Life Cover


VitalityLife provides award winning life, serious illness and income protection insurance alongside VitalityHealth. You are helped and rewarded to live a healthy life with the warranty of great insurance to protect you and your family if you die or become seriously ill.

There are 3 main types of cover and then all sorts of permutations that allow you to create a bespoke policy that is perfect for you:


Vitality Health Cover



However, good health can’t be guaranteed – for example, 1 in 2 people will suffer from cancer at some point during their lives(1).


Private Medical Insurance – or PMI – is a great way to help protect good health. It gives clients fast, stress-free access to high-quality medical facilities and the very latest treatments, at a time and place that suits them.

It also plays an equally important role in helping fund the cost of early diagnosis and treatment of acute conditions – anything from a few sessions of physiotherapy to complex major heart surgery or the latest in chemotherapy treatments for cancer.

Products such as life insurance, serious illness cover and income protection can help cover the longer-term financial impact of a health event. But only PMI addresses the immediate need for consultation, diagnosis, treatment and recovery quickly and cost-effectively.

VitalityHealth makes it easy to get fast access to high quality care, with rewards for getting active.

Health Insurance


Quick diagnosis


Extended Cancer Cover



Support Services


GP Helpline


GP Video Consultations


Online Health Management

Vitality Activities


Gym Membership

Holidays or Short Breaks

Shop for Healthy Food

Key Benefits


Vitality GP


Priority Physio


Vitality Care

Partners & Rewards


Active Rewards

Vitality Age

Vitality Healthcheck


Vitality Activity Tracking


British Airways


Evans Cycles



Mr & Mrs Smith




Virgin Active







Vitality’s key benefits

No waiting lists


Private healthcare removes the uncertainty of NHS waiting lists, by allowing you access to the very best in medical care, at a time and place that suits you.

Fast diagnostic tests


With waiting times being a prime source of anxiety in many health events, private healthcare offers you the reassurance of a quick and full diagnosis.

Choice of hospital


PMI offers easy access to hundreds of private hospitals in the UK, as well as the freedom for you to choose where and when you are treated.

Drugs & Treatment


Private healthcare can provide access to a wider range of drugs and treatment, including those which might not yet be approved for use or paid for by the NHS.

Choice of consultant


Private healthcare gives you the freedom to choose a consultant who will see you consistently throughout your course of treatment.



Private healthcare provides you with the comfort and privacy of your own room – eliminating concerns about shared wards.

Hospital cleanliness


Private healthcare also offers access to a nationwide network of private hospitals, all with extremely high standards of hygiene and patient care.


(1) Cancer Research UK, 2015

(2) Heart UK, 2016

To find out more about how our Private Medical Insurance can help you, your family or your business, just fill out your contact details here

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Positive Lifestyle Rewards Ltd is an appointed representative of HL Partnership Limited which is authorised and regulated by the Financial Conduct Authority. Registered in England & Wales, Registration Number: 9677713, Registered Address: Amelia House, Crescent Road, Worthing, West Sussex, BN11 1QR. Positive lifestyle Rewards Ltd is an Exclusive Associate of Vitality Life and Health and do not form part of the same group as Vitality Life and Health. The information contained in this website is subject to UK regulatory regime and is therefore intended for consumers based in the UK.